Description
People who live in Guayaquil, Quito, Salinas and Cuenca.
People who will travel to these cities
Age between 14 to 65
income between 0 and $50k
people who like, travel, spend time outdoors.
people with pets.
people who like visits places new in the cities.
parents with child .
Education could have High School or higher.
Family Status: Married or single.
people who like to use the mobile phone to navigate on the internet.
People who prefer to use Instagram.
Personas
José
demographics
20 years.
student university of engineering.
part-time job.
lives with parents.
geographic
live in Guayaquil.
like to travel to Salinas on weekend.
psychographic.
enjoy visits places new with friends.
eat outdoors.
go to the beach.
hate the cold.
Angie
demographics
39 years.
Univertisy teacher.
3 children
geographic
Live in Guayaquil.
Like to spend time outdoor with her family.
psychographic.
Enjoy visits places new with friends.
She has 3 dogs.
Enjoy a travel to the beach.
hate the rainy days.
Scenarios
What is the best time to go to the beach?
where can I find clothes to the season with discounts?
10 places to visit that month in Guayaquil?
3 places that you need to visit in Quito?
what to do this weekend if rain?